Zain was one of the first telecommunications companies in the region to establish a dedicated office for Inclusion, Diversity, and Equity (IDE). One of the key initiatives launched by this department is the WE (Women Empowerment) program, which aims to increase the share of women in leadership roles from the current 14.5% to 30% by 2030. As part of the initiative, Zain offers leadership development programs and educational opportunities at renowned universities.